I’ve spent 13 years studying hair. The last 8 of those focused almost entirely on color, because I became a little obsessed with understanding why some color looks stunning and some color just looks… off.

The answer almost always comes down to the same thing: working with the hair’s natural base instead of fighting it. The right color for your hair isn’t the one you saw on Pinterest. It’s the one that makes your natural tone, texture, and features look like the best version of themselves.


I started in Minneapolis, where I could access the kind of continuing education that pushes your craft forward. I spent eight years at one of Des Moines’ top salons, refining my technique and building a clientele of women who kept coming back — not just because they liked their hair, but because they trusted me to handle it.

When I decided to return to Ankeny and open my own suite, I made one decision deliberately: one client at a time. No double-booking. No rushing. No divided attention. Your appointment is fully yours.

What I’ve built at Good Hair Era
isn’t just a salon.

It’s a system.
A process for getting your hair to the healthiest, most beautiful, most effortless place it’s ever been, and keeping it there.

The long version

My Philosophy

Color should be low-maintenance by design
If you’re fighting your grow-out every six weeks, something isn’t working. I build color to look intentional at every stage.

What I believe about hair

I’m Emily Raney.

Emily Raney

The appointment is just the beginning

You leave with a plan.
what’s next, when to come back, what to do at home. Your hair doesn’t stop being mine to care about when you walk out the door.

You shouldn’t need to know the terms

Balayage, gloss, tip outs, base bump. these are my tools, not your homework. Tell me how you want to feel. I’ll handle the rest."

Healthy hair first, always

Color is a treatment, not a damage event. Every service is designed to preserve and improve the health of your hair over time.

Have questions first? Get in touch →

Think we’re a good fit?

I’d love to meet you. New clients start with a thorough consultation so I can understand exactly where your hair is now and where you want it to go.

Book your first appointment